

Birla Pivot was born to address an urgent need in India's business landscape: simplified raw material procurement for businesses that drive the nation's growth engine. Backed by the Aditya Birla Group, our tech-enabled platform, combined with decades of industry experience, aims to make procurement efficient, more transparent, hassle-free, and trustworthy.
From steel to tiles, cement to chemicals — we cover all your essentials on one smart platform.

To become the most trusted B2B e-commerce platform in India.
2023
SEPTEMBER
Birla Pivot Tiles launched. Delivery network reaches 100 cities.
2023
NOVEMBER
Launched Pivot Grid for seamless order management
2023
DECEMBER
Delivery expands to 200+ cities. Birla Pivot shines at top industry events.
2024
JANUARY
Reached 18,000+ SKUs, 150+ brands with new categories added.
2024
MARCH
₹1,000 crore in total revenue achieved.
2024
JUNE
40000+ SKUs and 300+ Brands
2024
OCTOBER
Forayed into new categories - Polymers, Chemicals, Bathware
2025
MARCH
Crossed Annualised Revenue run rate (ARR) of Rs.5,000 Cr.
Fragmented market
Supply inefficiencies
Working capital constraints
Multi-vendor complexity
One-stop raw material procurement across 35+ categories
Aggregated solutions from over 300 top brands
Fast, easy and customised financing solutions
Digital solutions for order enablement and fulfillment
Nationwide support network
Connecting a dense and highly dynamic market like India means creating a solution for every need. We built a strong suite of state-of-the-art digital solutions that enable convenience, accuracy and speed across the industry.

Seller Ops · Order Fulfillment · Smart Workflows

Credit Automation · Faster Settlements · Financial Intelligence

Dispatch-to-Delivery · Smart Logistics · POD Tracking

Buyer Experience · Self-Serve · Seamless Procurement

Our extraordinary team powers our phenomenal rise. Whether it's cracking code or stacking up deals, every team member brings extra zeal and dedication to work every day.
We work fast, think big, and build bold. Every day, our teams across India come together to solve real-world challenges, push boundaries, and redefine B2B commerce.

Sandeep Komaravelly
Chief Executive Officer
Sandeep Komaravelly
Chief Executive Officer
A builder of platforms and teams alike, Sandeep Komaravelly has spent over a decade growing some of the world’s most iconic tech brands. From scaling Disney+ across global markets to expanding Shopify’s footprint in Asia, he has consistently paired strategy with execution to unlock growth. Today, as the driving force behind Birla Pivot, he is reimagining how India procures and builds - leading with technology, empowering teams, and placing customer success at the heart of it all.

Abhilash Pillai
Chief Operating Officer
Abhilash Pillai
Chief Operating Officer
Abhilash brings strong operational excellence and execution focus to Birla Pivot, driving efficiency and scaling processes that enable sustainable growth.

Mohana Sundaram
Chief Financial Officer
Mohana Sundaram
Chief Financial Officer
Mohana ensures financial discipline and strategic capital allocation across the business, balancing innovation with sustainable growth.

Vivek Gupta
Chief Technology Officer
Vivek Gupta
Chief Technology Officer
Vivek leads the technological vision of Birla Pivot, focusing on scalable architecture, security, and data-driven innovation.

Shatrughan Singh
Chief Commercial Officer
Shatrughan Singh
Chief Commercial Officer
Shatrughan oversees commercial strategy, ensuring customer-centric growth and seamless collaboration across business units.

Vinod Kabra
Chief Business Officer
Vinod Kabra
Chief Business Officer
Vinod drives strategic partnerships and expansion, aligning business outcomes with long-term vision and market needs.

Anurag Saxena
Head, Human Resources
Anurag Saxena
Head, Human Resources
Anurag fosters a culture of innovation and inclusion, empowering teams to achieve excellence and drive transformation.

Shathanand Rao
Chief Product Officer
Shathanand Rao
Chief Product Officer
Shathanand leads product innovation, focusing on intuitive user experiences and scalable product ecosystems.

Nitin Hebbar
Chief Business Officer
Nitin Hebbar
Chief Business Officer
Nitin builds strong ecosystem partnerships that amplify Birla Pivot’s market presence and drive sustainable value creation.

Shreya Chandra Shekar
Head, Strategy
Shreya Chandra Shekar
Head, Strategy
Shreya drives strategic planning and execution, translating vision into actionable initiatives that accelerate growth.
Are you looking for growth opportunities in a fast-paced, dynamic organisation that's fuelled by the startup spirit and focused on driving institutional change?
Corporate Office:
Grasim Industries Ltd – B2B Ecommerce, Rush Techmart Solutions Pvt Ltd, Unit 803, 8th floor, Godrej Two, Pirojshanagar, Vikhroli, Off Eastern Express Highway, Mumbai, Maharashtra
Grasim Industries Ltd. Unit: B2B Ecommerce Business, C/o Ultratech Cement Ltd., 502-508, 5th Floor Palak Prime, Bopal Ambli Road, Ahmedabad, Gujarat-380058
Birla Pivot, Montclaire Office Spaces by Mont Vert, Tower A 17th Floor, Baner - Pashan Link Rd, Pashan, Pune, Maharashtra 411021
Birla Pivot (Grasim B2B), Awfis Winway World Offices, Indore 2nd Floor, Plot No. B-7, Scheme No. PU-4 Commercial, Vijay Nagar, Indore 452010
CIN: L17124MP1947PLC000410




















