About Us

Our mission is to build the most trusted B2B e-commerce platform that helps SMEs unlock their potential by transforming the way they do their business. We empower contractors and retailers to procure high-quality construction raw materials from top brands at competitive prices, with easy access to finance and a smooth delivery experience. Our platform also provides suppliers with the opportunity to grow their market and increase capacity utilization. We are a technology-first brand that is digitizing the entire ecosystem, making it more efficient, transparent, and accessible for businesses.

Our Leadership Team

Head of Human Resources
Head of Strategic Partnerships

A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 185,000 employees belonging to 100 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors – metals, pulp and fibre, chemicals, textiles, carbon black, telecom, cement, financial services, fashion retail and renewable energy. Today, over 50% of Group revenues flow from overseas operations that span more than 40 countries in North and South America, Africa, Asia and Europe.

Our Group Purpose, "To enrich lives, by building dynamic and responsible businesses and institutions, that inspire trust," goes beyond being merely our raison d’être. It serves as a luminous beacon, illuminating the impact of our endeavours on our stakeholders, the community, and the global landscape. Within the fabric of our Purpose statement, we find our five fundamental principles: Enduring Bonds, Force for Good, Multiple Forms, Grounds Up Entrepreneurship, and Value Maximisation. These principles serve as the bedrock of our Group's Purpose, shaping our actions and enabling us to assess their implications on our stakeholders, community, and the world at large.

Our Values


Acting and taking decisions in a manner that is fair and honest. Following the highest standards of professionalism and being recognized for doing so. Integrity for us means not only financial and intellectual integrity but encompasses all other forms as are generally understood.


On the foundation of integrity, doing all that is needed to deliver value to all stakeholders. In the process, being accountable for our own actions and decisions, those of our team and those on the part of the organisation for which we are responsible.


An energetic, intuitive zeal that arises from emotional engagement with the organisation that makes work joyful and inspires each one to give his or her best. A voluntary, spontaneous and relentless pursuit of goals and objectives with the highest level of energy and enthusiasm.


Thinking and working together across functional groups, hierarchies, businesses and geographies. Leveraging diverse competencies and perspectives to garner the benefits of synergy while promoting organisational unity through sharing and collaborative efforts.


Responding to internal and external customers with a sense of urgency. Continuously striving to finish before deadlines and choosing the best rhythm to optimise organisational efficiencies.

About Grasim Industries

Grasim Industries Limited , a flagship company of the Aditya Birla Group, ranks amongst the top publicly listed companies in India. Grasim has completed 75 glorious years of its existence. Incorporated in 1947, it started as a textiles manufacturer in India. Today, it has evolved into a leading diversified player with leadership presence across many sectors. It is a leading global producer of Viscose, Diversified Chemicals, Linen Yarn and Fabrics producer in India. The company recently has entered paints business and setting up six plants across pan India locations. Leveraging the Group synergies, Grasim is entering the B2B online marketplace for building materials. Through its subsidiaries, UltraTech Cement and Aditya Birla Capital, it is also India’s prominent cement producer and a leading diversified financial services player. At Grasim, there is an endeavour to create sustainable value for 25300+ employees, 247,000+ shareholders, society, and customers. The company reported consolidated net revenue of ₹1,17,627 Cr. and EBITDA of ₹20,478 Cr. in FY 2023.