Birla Pivot was born to address an urgent need in India's business landscape: simplified raw
material procurement for businesses that drive the nation's growth engine.
Backed by the Aditya Birla Group, our tech-enabled platform, combined with decades of industry
experience, aims to make procurement efficient, more transparent, hassle-free, and trustworthy.
From Steel to Tiles, Cement to Chemicals, we cover all your Raw material
requirements on one smart platform
Vision
To become the most trusted B2B e-commerce platform in the
country, accelerating growth for businesses through unique,
digitally-enabled solutions that foster precision, speed and
accuracy at every step.
Driven By Our Core Values
Acting and taking decisions in a manner that is fair and
honest. Following the highest standards of professionalism and being recognised for doing so.
Integrity for us means not only financial and intellectual integrity but encompasses all other
forms as are generally understood.
INTEGRITY
Acting and taking decisions in a manner that is fair and honest. Following
the highest standards of professionalism and being recognised for doing so. Integrity for us
means not only financial and intellectual integrity but encompasses all other forms as are
generally understood.
On the foundation of integrity, doing all that is needed
to deliver value to all stakeholders. In the process, being accountable for our own actions and
decisions, those of our team and those on the part of the organisation for which we are
responsible.
COMMITMENT
On the foundation of integrity, doing all that is needed to deliver value
to all stakeholders. In the process, being accountable for our own actions and decisions,
those of our team and those on the part of the organisation for which we are responsible.
An energetic, intuitive zeal that arises from emotional
engagement with the organisation that makes work joyful and inspires each one to give his or her
best. A voluntary, spontaneous and relentless pursuit of goals and objectives with the highest
level of energy and enthusiasm.
PASSION
An energetic, intuitive zeal that arises from emotional engagement with
the organisation that makes work joyful and inspires each one to give his or her best. A
voluntary, spontaneous and relentless pursuit of goals and objectives with the highest level
of energy and enthusiasm.
Thinking and working together across functional groups,
hierarchies, businesses and geographies. Leveraging diverse competencies and perspectives to
garner the benefits of synergy while promoting organisational unity through sharing and
collaborative efforts.
SEAMLESSNESS
Thinking and working together across functional groups, hierarchies,
businesses and geographies. Leveraging diverse competencies and perspectives to garner the
benefits of synergy while promoting organisational unity through sharing and collaborative
efforts.
Responding to internal and external customers with a
sense of urgency. Continuously striving to finish before deadlines and choosing the best rhythm
to optimise organisational efficiencies.
SPEED
Responding to internal and external customers with a sense of urgency.
Continuously striving to finish before deadlines and choosing the best rhythm to optimise
organisational efficiencies.
A Journey of Many Firsts
What We’re Solving For
Fragmented market
Supply inefficiencies
Working capital constraints
Multi-vendor complexity
How We’re Solving
One-stop raw material procurement across 35+ categories
Aggregated solutions from over 300 top brands
Fast, easy and customised financing solutions
Digital solutions for order enablement and fulfillment
Nationwide support network
Our Digital Ecosystem
Connecting a dense and highly dynamic market like India means creating a
solution for every need. We built a strong suite of state-of-the-art digital solutions that enable
convenience, accuracy and speed across the industry.
Our extraordinary team powers our phenomenal rise. Whether it’s cracking code
or stacking up deals, every team member brings extra zeal and dedication to work every day.
We work fast, think big, and build bold. Every day, our teams across India
come together to solve real-world challenges, push boundaries, and redefine B2B commerce.
A builder of platforms and teams alike, Sandeep Komaravelly has spent
over a decade growing some of the world’s most iconic tech brands. From scaling Disney+
across global markets to expanding Shopify’s footprint in Asia, he has consistently
paired strategy with execution to unlock growth. Today, as the driving force behind
Birla Pivot, he is reimagining how India procures and builds - leading with technology,
empowering teams, and placing customer success at the heart of it all.
Abhilash Pillai
Chief Operating Officer
With over 19 years of experience building businesses from the ground up,
Abhilash Pillai is a seasoned operator with a deep understanding of what it takes to
scale. From leading P&Ls to launching new products and crafting go-to-market strategies,
he brings a rare mix of strategic thinking and executional rigour. At Birla Pivot,
Abhilash spearheads growth, aligning cross-functional teams and driving outcomes through
seamless collaboration with internal and external stakeholders, including CXOs and
boards.
Mohana Sundaram
Chief Financial Officer
A finance veteran with over 30 years of cross-functional experience
across India and the UK, Mohana Sundaram brings deep domain expertise and steady
leadership to Birla Pivot’s financial helm. A Cost Accountant, Company Secretary, and
Master of Commerce, he has worked across finance, accounts, costing, secretarial,
commercial, and legal functions in both manufacturing and retail industries. At Birla
Pivot, he plays a critical role in shaping the company’s financial strategy and
governance frameworks.
Vivek Gupta
Chief Technology Officer
A digital technology leader and entrepreneur, Vivek Gupta brings over 23
years of experience building omnichannel platforms and leading large-scale digital
transformations. He has worked with global retailers like Albertsons, Carrefour, FedEx,
and digital natives such as Urban Ladder and Grofers, driving innovation through
enterprise architecture, product strategy, and lean engineering teams. At Birla Pivot,
Vivek is driving the platform’s technology vision.
Shatrughan Singh
Chief Commercial Officer
A seasoned leader with over three decades of experience in real estate
and infrastructure, Shatrughan Singh has been instrumental in delivering some of the
most complex and iconic developments across India and beyond. With deep expertise in
construction technologies, commercial strategy, procurement, contracts, and risk
management, he brings precision and vision to every project. At Birla Pivot, Shatrughan
drives operational excellence, maximises efficiencies, and ensures every partnership is
built on strong governance and lasting value.
Vinod Kabra
Chief Business Officer
With over 24 years in the Indian construction ecosystem, Vinod Kabra
brings a rare blend of strategic foresight and ground-level execution. He serves as the
Head of Ultratech Building Solutions, a multi-category retail platform for construction
solutions. His experience spans marketing, supply chain, planning, retail, and business
strategy. At Birla Pivot, Vinod is driving growth and customer engagement, crafting
solutions that unlock long-lasting value.
Anurag Saxena
Head, Human Resources
A dynamic HR leader with over 15 years of experience, Anurag Saxena
brings a deep understanding of talent, behaviour, and organisational growth. He has led
both specialist and generalist teams across rewards, performance, business partnering,
and HR operations—crafting people strategies that align seamlessly with business goals.
Anurag combines his passion for behavioural sciences with cutting-edge tools like Hogan
and Predictive Index to decode human potential and build high-performing teams. At Birla
Pivot, he is driving a culture of excellence, empowering people, and shaping an
organisation where talent thrives.
Shathanand Rao
Chief Product Officer
With deep expertise in e-commerce and a track record of building
customer-first digital products, Shathanand Rao brings over two decades of experience
across leading tech-driven organisations including Amazon, PhonePe, and PharmEasy. His
strength lies in connecting user experience with business outcomes-driving product
strategy, mobile usability, and conversion optimisation at scale. At Birla Pivot,
Shathanand leads the product charter, building intuitive and impactful solutions that
transform how India procures for construction.
Nitin Hebbar
Head, Strategic Partnerships
A banker at heart and a growth enabler by instinct, Nitin Hebbar brings
decades of experience across leading financial institutions such as Kotak Mahindra Bank,
HSBC, Aditya Birla Financial Ltd, and Barclays. He is passionate about unlocking scale
through meaningful collaborations and high-impact alliances. At Birla Pivot, Nitin leads
the strategic partnerships charter-powering growth through ecosystem-driven value and
long-term synergies.
Shreya Chandra Shekar
Head, Strategy
With experience that spans strategy consulting, digital commerce, and
product leadership, Shreya Chandra Shekar brings a sharp problem-solving lens to Birla
Pivot’s growth journey. An alumnus of IIT Madras and IIM Ahmedabad, she has previously
worked with BCG and led product at Meesho. At Birla Pivot, Shreya drives the
organisation’s strategic roadmap-translating insight into action and charting pathways
for long-term impact.
Looking to Hustle and Disrupt?
Are you looking for growth opportunities in a fast-paced, dynamic organisation that’s
fuelled by the startup spirit and focused on driving institutional change?
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